A true Ottawa institution since 1927, Ritchie Feed & Seed has served the agricultural and gardening needs of the community for nearly a century. As this respected, third-generation family-run business approached its 100th anniversary (coming up in 2027!), they sought a subtle refinement of their visual identity through a mini brand kit. The goal was to honour their deep roots and legacy of horticultural expertise while gently refreshing key brand elements.